Creating value for a networked culture

This is our daily business. And it comes in all shapes and sizes. The best way to get to know us and our range of work is by diving into the following five projects. Enjoy.

  1.  

    lala Berlin

    New Digital Appearance &
    Contextual Online Shopping

  2.  

    Vitra Workbays

    3D Showroom
    for the iPad

  3.  

    adidas Journeys

    Digital storytelling
    for the urban audience

  4.  

    Freunde von Freunden

    More than an International
    Interview Magazine

  5.  

    adidas

    Brand Communication &
    Online Shopping for Mobile

Lala

New Digital Appearance & Contextual Online Shopping

Task

Local hero and neighbour lala Berlin asked us to create a new digital appearance for their brand and online shop.

Idea

So far brand experience and online shop have been two separated things within lala’s digital appearance.

But why should emotional aspects that trigger the purchase be isolated from the actual „Buy“ Button?

We erased those borders and created a new site that draws a line from brand experience to inspiration and e-commerce by connecting a content-rich website with a slick online shop. This allows the lala team to invite the reader into the lala Berlin brand universe and leave with a full shopping bag.

  • trapez big content
  • trapez big shop

Design Prototyping

Combining content and commerce requires new thinking in design and usability. Prototyping and evaluating various routes we came up with a result that provides structure and the necessary flexibility.

Homepage

A fullscreen slider guides the user to the most important content. The flexible grid draws the user with its strong photo language into the world of lala, blurring the line between content and commerce.

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Shop

Following the slick photo based appearance the shop provides inspiration and guidance.

  • Shop Overview

    From seasonal collections to home products. The overview has it all covered.

  • Shop Collection

    Looking for a Blouse or a Pullover? Everything is just one click away.

  • Product

    Providing all the information and photos you need to make your decision.

  • Shopping Cart

    Just one click away to the delivery to your doorstep.

Journal

Berlin’s famous label is much more than clothes. The journal dives into the world of lala touching art, music, friends and more, providing an inspiring in-depth view into the brand that makes the user want to return to the site. And when suitable each topic is seamlessly connected to the shop.

  • lala-journal
  • lala-journal
  • lala-journal
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  • lala-journal lala-journal lala-journal
  • lala-journal

Editorial Concept
& Training

Within the process we supported lala with editorial strategy, concept and content production but also cms handling and content management to provide the team with all tools to maintain the site themselves.

Responsive

The site automatically adapts to the user habits on each device to deliver the best experience and keeping up a smooth shopping and brand experience. Try it yourself below.

  • Mobile
  • tablet
  • desktop

Beyond Digital

After the launch of the site it makes us especially proud to see our design work trickling down into other parts of the lala brand universe besides the digital appearance.

Next Case Vitra Workbays