Re-imagining the future of retail.
We developed a strategy,
concept and design for adidas that brings added value to consumers,
offering bespoke online and offline experiences.
Along with the daily documentation, quiet, personal moments from the journey were collated in an online Lookbook.
Follow the breathtaking cycling tour of Italy's Südtirol Dolomites through the eyes of 8 riders embarking into the great unknown. This journey tested their will power, and literally took their breath away.