For the launch of the new PURO hotel in Wasaw, we were asked to create the visual identity of the restaurant and rooftop bar at the same address. From naming to branding, we have conceptualised two strong visual identities that reflect the modern and elegant spirit of the PURO Hotels, while maintaining their individuality.

Inspired by the coast of Italy, its brightness, and architecture, we created the complete branding for Magari – “What if” in Italian. Magari creates traditional Italian dishes with produce sourced from Poland in a friendly, family orientated environment. With a palette of a single, strong colour and playful imagery, the identity projects the approachable, refreshing nature of the restaurant.

An exclusive list of cocktails and a selection of the best spirits, all to be enjoyed within its modern interior with a view over Warsaw – Loreta is a cozy space where we applied bold colours and typefaces to the identity, reflecting it as the place to be with friends.

  • Client: PURO Hotels
  • Services: Branding, Art Direction
  • Industry: Hospitality & Travel
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