A multichannel platform for USM Modular Furniture
showcasing unique ambassadors of the brand
with their own USM furniture.

We designed a dedicated website to tell the story of the USM brand and their biggest lovers.

With Freunde von Freunden, we worked on an editorial strategy and plan that rolled out into an ongoing series of beautifully curated portraits.

We created a book to give a timeless setting to their singular stories.

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