To help Ziegert sell 6 unique, empty lofts in the centre of Kreuzberg we devised an art-focused real estate concept featuring sculptural installations that were designed to draw a crowd.
To go new ways means to be courageous and to try things out. We were inspired by the space and thought about how we could use it temporarily for the marketing phase of the lofts.
Our conclusion – nothing is more natural than filling empty rooms with people. For this we have chosen art as an ideal attraction to visit this place and fill it with life.
There is nothing as liberating as starting with nothing.