Weiler Brand

Distilling a century of tradition into a new look

Weiler is the reinvention of a family-run liquor distillery, operating near the Bodensee since 1926.

Johannes Weber, the grandson of the distillery's founder.

We crafted a new visual identity that’s steeped in family history, and a website that communicates the magic of making apple schnapps the old-fashioned way.

The Weiler logo is inspired by old liquor bottles from small distilleries throughout Germany. To accompany the wordmark, we created a custom stamp based on the “W” of the family crest – to be used as a seal of authenticity.

Each distillation produces around 300 bottles that are sold in limited batches to selected shops. The bottle’s label is customisable, allowing it to adapt over the years. The packaging is given a personal touch – the distiller’s name, year of production and bottle number are handwritten and each batch is manually stamped with the family seal.

We created a crop of striking visual assets and content for the brand’s new social media and online presence, in collaboration with our sister agency Friends of Friends. A clean one-page website shows the care and craft that goes into the distilling process, down to the selection of apples.

A list of resellers for limited edition Weiler liquor is also shown on the site

An in-depth feature on Friends of Friends dives into the history and values of the Weiler brand. Our global audience develops a deeper connection to Johannes’ family history and the traditions of Southern Germany. Read about Johannes and the Weiler distillery on Friends of Friends.

As many small, family-run distilleries south of Baden-Württemberg have had to close in recent years, Weiler preserves the history of the region, the craft of schnapps-making and the family brand for years to come.