An empowering identity for the new grill in town

Mezcla Gastronomia is a Buenos Aires-based hospitality group putting a classy and contemporary spin on traditional favourites.

Mezcla’s latest venture is a sustainable restaurant called Asadero, which puts a twist on the classic Argentinian parrilla – where select cuts of meat are grilled on a spit called an “asador.” We created a bold identity that is driven by the pursuit of disrupting history, inverting the gender roles of the traditionally male gaucho.
Coming Summer 2020.