Branding a building that’s a contrast to the norm

Chamber NYC tasked us with creating an identity that feels different and radical within the Real Estate sphere. This new building in Buenos Aires is rethinking what high-rise living is. Slightly smaller indoor spaces for larger, more social outside spaces for a post-COVID idea of living within the city.

Our concept across the identity and application is the thought of contrast and how the building itself becomes a contrast – the structural building and the organic natural part that permeates throughout the building.

We still working alongside Chamber to create the full world of O’Higgins 1625 over the next few months. Full case study Coming Soon!