Branding a building that’s re-thinking high-rise living in Argentina

Chamber Projects partnered with us to develop a visual identity and website to market a unique new residential building in the Belgrano district of Buenos Aires, Argentina.

Developed in partnership with Adamo Faiden, the tower blurs the boundary between interior and exterior spaces, targeting a diverse audience looking for a fresh vision of city living.
Our brand identity embraces the thoughts being the building, utilising contrasting shapes and typefaces in an elegant, surprising blend of forms.

Designed to appeal to the curious, creative and discerning, the identity utilises the building’s inside/outside concept and interplays of light and shadow to be in continual motion, reflected in the website design.
The playful typographic treatment is also a contrast that creates balance and harmony.

The building is going to be completed by 2024.
Check out the building’s site to see on it would look like.