Grill Royal Group

Designing a customisable website for Berlin’s expanding restaurant group

For the six restaurants of the Grill Royal Group we created one website design that was easy to use yet flexible enough to showcase their diverse personalities.

We have incorporated multiple design elements that can be customised with a ‘white-label’ solution, allowing the creation of a more branded and individual style for each of the six restaurants.

To add individuality and identity, each restaurant has its own highlighted colours directly selected from their interiors and branding. A subtle design element which allows for instant recognition and brand identity, but still falling into a white-label concept.

We develop the strategy and produce the content for the restaurant’s social media channels, each having their own different tone of voice and imagery style.

Capturing the restaurants, their atmosphere and food, through photography.