Internetstores, Europe's largest online outdoor sports retailer, tasked MoreSleep with reinventing their branding as they restructured. We created a future-forward redesign and a website that brings the outdoors online.
Our branding aims to tell the entire Internetstores story in a single glance. The bold colour contrasts and flexible logo reference Internetstores’ bread and butter: the active world of outdoor sports. A monospaced typeface brings the logo design into the digital space, fitting for an e-commerce leader, with over 40 online shops in 14 countries, brick and mortar stores and a growing network of mobile and local service partners.
The complete overhaul of the Internetstores website compliments their rebranding, prioritising intuitive user interfaces, large photography by Dan Zoubek and clean, clear text. A bespoke plug-in connects to their careers software in the back-end, allowing potential employees to submit applications without leaving the site.
The new website is an inviting home for a brand that believes in the growth of their team. It lets Internetstores showcase their brand portfolio as well and engage with their customer base of passionate cyclists and outdoor enthusiasts with a sporting new energy.