MOHAB
A flexible identity for a company that’s redefining space
MOHAB Studio is an architecture and engineering collective, redefining sustainable living through innovative, design-focused tiny homes. We worked with MOHAB to build their brand from one grand idea into a budding market leader.
www.mohab.de
MOHAB’s lead product, a minimal ‘tiny home’ named a Space, is a direct response to the dwindling supply of liveable space on Earth.
Conceived as a modular system of versatile, minimal and ethically designed units, Spaces can be combined to form offices, living spaces and much more.
Strategy
Looking at Mohab’s competitor set, we identified a unique market segment for them to aspire to.
Naming
Mohab’s ambition to inspire a minimalist lifestyle was echoed in the corporate and product naming structure we developed. Any non-essential terms or corporate jargon were rejected, resulting in a simple, transparent architecture
Communication Strategy
To cement Mohab as a market leader, we needed to make them sound like a leader. A thought leader. Combining this mission with the company’s core focus, we arrived on a thought leadership platform for discussion: What Is Space.
The platform launches this year, so watch this space.
Tone of Voice
With the defined strategy, we also created a unique tone-of-voice for Mohab, reinforcing their vision and integrity, and adding a softer, human touch to the identity.
Visual Identity
Concept
An adaptable identity that redefines space, that signifies the flexibility and quality of their products and the strength of their ambitions.
Execution
A clean and flexible website dives into the nuts and bolts of Mohab’s unique design, while encouraging consumers to think as deeply about space as the Mohab team.
High-design photos of the production and materials and a freshly built press kit underscore the detail and craft that sets these spaces apart.
MOHAB continues to redefine space and sustainability. We’re working on some exciting projects together in 2020. Check back soon.
