Ørgreen Optics

A digital catalogue and interactive editorial platform

The creation of a new website and digital strategy, reflecting Ørgreen Optics’ pursuit of originality.

Utilising design in a forward-thinking, contemporary, and stylised way Ørgreen’s website creates an enjoyable experience tailored towards the B2B and B2C user’s needs, preferences and behavior.

Fluid transitions and effects work to create a more seamless user experience.

Soft interactions create a more intuitive and ultimately engaging experience within the world of eyewear.

Stories are given an editorial feel, with colour enhancing the content to create expressive and contemporary pages.

A timelessly simple and fully immersive website, reflecting the brand’s iconic and innovative approach to color and form.