PURO Hotels

A stylish twist for Warsaw's latest destination

PURO is a boutique hotel group in Poland. We were asked to create the visual identity and branding for the restaurant and rooftop bar of their Warsaw location – two complimentary yet individual destinations that reflect the modern elegance of the PURO hotels.


Magari – whose name means “What if?” in Italian – is a friendly, family-oriented restaurant that taps into la dolce vita, serving modern Italian dishes with locally-sourced and seasonal produce. Inspired by the brightness and architecture of coastal Italy, our branding for Magari uses a strong and sunny colour palette and playful imagery that amplifies the restaurant’s approachable feel and refreshing flavours.

Loreta is a rooftop bar with an impressive cocktail menu and an even more impressive view over Warsaw. We tapped into its Midcentury modern-meets-tropical interior and its cozy vibe with bold typefaces and a millennial chic palette of light pink and hot red.

Next time you’re headed to Warsaw, make sure you pay a visit to the PURO Hotel.