A campaign tailor-made for the best fitting jeans brand

A TV and online brand campaign with a wide variety of touch points and engagement levels, driving traffic directly to the point of sale.

In a 20 second long TV Spot broadcasted in the D-A-CH Region we captured the importance of details, material and quality that make SELFNATION stand out.

In addition we created a longer documentary style TrueView for YouTube.

Followed by an innovative social media activation and online banner campaign to get the message out.