USM Modular Furniture
The interior life of inanimate objects
We created an editorial strategy and digital roll-out plan with our sister agency Friends of Friends. The first step was beautifully curated portraits of various Personalities with their USM furniture. In-depth interviews with these creatives gives further insight into their aesthetic, their work and their views on design in general.
A dedicated Personalities website tells the story of the USM brand and some of their biggest fans. We collated the most interesting photos and interviews into a 192-page full-color hardcover book called Personalities, in conjunction with German publisher Hatje Cantz, known for their books on art, architecture and design.
We created a book to give a timeless setting to their singular stories.
Need to know why modular furniture is for you? Need some design inspiration? Check out Personalities.