Hotel Berlin, Berlin

A storytelling concept for the most ‘Berlin’ hotel in Berlin

From concept to implementation, we created a new and unique personalised experience for the guests of Hotel Berlin, Berlin.

The result: a new approach to design and storytelling.
Creating a seamless experience across all touch points of the guest’s journey both online and offline.

The room concept system is at the heart of the all encompassing guest experience. Each room is ‘hosted’ by a local Berliner, welcoming the guest and leading them on a journey through their Berlin neighbourhood. In order to physically integrate the hosts stories within the room we designed a modular and flexible frame concept.

To populate 500 newly renovated rooms 
at Hotel Berlin, Berlin 
we needed to encourage Berliners to share their stories with us. In order to capture the hearts and minds of the locals we created the 
You, Me & Berlin campaign.

The community platform for the You, Me & Berlin project invites Berliners to engage with Hotel Berlin, Berlin guests by signing up to share their stories and recommendations.

To kickoff the campaign we profiled a local from each borough. Their stories are featured on the website 
via an interview, photos and video content.